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Motorcycles Brands

EBR logo

EBR logo

History of the EBR logo

EBR logo

The EBR logo has appeared not so long ago. Its history begins in 1983, with the first project of a racing motorcycle developed by Eric Buel. The logo in its current look actually appeared only in 1992. The first EBR bikes used Harley-Davidson engines – Buel had previously developed racing models for this company.

Symbol EBR

Symbol EBR

EBR chose Pegasus – a winged horse – as their symbol. This mythical creature was previously considered mostly as a symbol of poets and writers, the sign of creativity and freedom of fantasy. However, the EBR logo gave this image a different meaning, and Pegasus became a symbol of fantastic speed, enormous opportunities and the most attractive future.

Logo EBR

Logo EBR

EBR motorcycles logo depicts the image of a horse’s head, which transforms into a stylized wing. The “wing” theme is developed also by horse’s mane – together they create an additional feeling of flight and intense movement.

It’s worth to note that the logo has no geometric frame. Thus, the brand creators emphasize the constant commitment to development and improvement.

Font / Color of the EBR logo

Color EBR logo

Brand inscription is located under the image. It’s important to note that the font does not play the most important part in the logo itself. Nevertheless, the font was designed specifically for EBR, and its clear lines echo the lines of the image, complementing the motives for sustainable movement, dynamics and safety.

For the entire period of its existence, the color spectrum of the logo was restrained and monochrome. Consciously ignoring color combinations and confining to black and white contrasts, the logo emphasizes the individuality and technological determination to improve all the time.

Maico logo

Classic motifs in the maico logo are easily read even without special knowledge. Firstly, this is the basis of the logo, made in the form of a classic coat of arms. Secondly, this is the placement of the main element in the center. Originally the logo was almost monochrome, and due to the combination of black and white elements, a geometric sense of volume was created. However, subsequently gray and red colors were added to the logo, which made it more lively and dynamic.

maico logo

Polini logo

Polini logo

The main brand color of the Polini brand is blue. However, to achieve the completeness of the image in the logo, Polini included three shades – in addition to the main, also slightly lighter and slightly darker. This approach – with a minimum of graphics limited to three diagonal parallel lines before font writing – allows a minimalistic logo to be more symbolic, more informative for potential customers.

Polini logo

Quadro logo

quadro logo

A special place in the Quadro logo takes the stylized capital letter – “Q”. Moreover, its special element, stylized in direct line, is duplicated in the lower left part, which in the heraldic symbolism means adherence to traditions. Monochrome solution and the use of lines of the same thickness both in the image and in the font writing of the Quadro logo confirms the brand’s conservatism, its credibility and stability.

quadro logo

Raleigh bikes logo

raleigh bikes logo

The modern Raleigh logo, which is a “stencil” design from a stylized R-tilted right and the base of the full font name of the brand, has appeared relatively recently. The very brand, originating from bicycle production, founded in 1887, used for a long time the head of a bird for their symbol, proudly crowning the same letter “R”. The modern logo of Raleigh bikes is much more reserved and even somewhat minimalistic.

raleigh bikes logo

 

Schwinn bike logo

schwinn bike logo

The main idea of the Schwinn motorcycle brand was the originality and intensity of their products. Therefore it is not surprising that the star became the main symbol. The four-pointed star, which is at the same time a symbol of the four sides of the world and four elements, is enclosed in an even more symbolic circle – the perfection that is beyond the control of time. As for the color, the Schwinn bike logo uses silver, black and red.

schwinn bike logo

SWM logo

SWM logo

Originality is how you can characterize the SWM logo. Using the usual forms – for example, horizontally stretched oval – the brand retains a special character. For example, the thickness of the oval is not uniform, it rises in horizontal parts, and the font was created in general, and its fundamental feature is the deliberate lack of symmetry. The colors of the brand are red and white, perfectly combined with each other and allow you to vary the options of  an essentially monochrome logo.

SWM logo

Triton logo

Triton logo

Triton logo

The logo of the motorcycle manufacturer Triton has changed slightly over time. Having refused initially symbolic images, designers looked only for the font writing that was optimal for the task in hand. Primarily the base and at the same time the Triton logo was the continuation of the letter R, passing to the second T. However, later the “coverage” was reduced and from the top in the logo the designers refused in favor of the authority emphasized by the foundation.

TRS logo

TRS logo

TRS logo

Classic and geometrically perfect TRS logo for the basis took the form of a heraldic shield with a pointed base. Emphasizing their authority and the desire to form an ideal reputation, the designers placed the stylized letter “T” in the center of the emblem, and further divided it with a vertical line, emphasizing the heraldic nature of the image. So, this letter can be treated as a double element, reflected in both parts of the coat of arms, or as a stylized sword, a symbol of treasure.

Ural logo

Ural logo

Ural logo
Despite the declared desire of Soviet designers and designers to abandon all international influences, when developing the Ural logo for foreign use, it was simply impossible to do without the rules of heraldry. Therefore, the logo acquired a classical round form (a symbol of perfection), inside which is inscribed a triangle (a symbol of stability and credibility). In addition, within the logotype, stylized “wings” are easily distinguishable, which are equipped with a triangle – a symbol of speed and dynamics.