The designers of the West Coast Choppers chose the Maltese cross for their logo. Historically, this form belonged to the monastic order, which made its mission a hospital service. Thus, the shape of the Maltese cross underscores the reliability and security inherent in the west coast choppers logo. However, a certain amount of extravagance in the logo is preserved thanks to the Gothic font.
Swiftness and power, stability and reliability are the main values embodied in wsk logo. The tricolor solution of the complex design (yellow, blue and red) plus the use of sharp angles of the “wing” allowed to provide the internal dynamics of the logo, and the classic circle and “grounding” of the image by extending the elements of the letter “S” emphasized stability, reliability and a serious approach to security.
The first Zanella logo was more suited to the enterprise creating missiles and near-planetary satellites – a red rocket against the background of a stylized globe covered with a network of meridians and parallels that led to the thought of the space industry. However, zanella motorcycles are not in vain called missiles – high speed of movement was indeed the primary value. However, modern zanella logo presents a more unified version – partially inscribed in a circle, and partially advocating for it (breaking boundaries and striving to be realized precisely in speed) stylized Z.
The central element of the Sunbeam logo is not either too much or too little – it’s the sun. And not just the sun, but the coronet. Contrast of corporate colors – black and gold, – an unexpected for such an image crown and various rays from the daylight, made it possible to create simultaneously a dynamic and at the same time harmonious image, compositionally concentrated around the main element, confirming that the creators of the brand are able to identify the main thing and create the basis of ideals is truly a reference product.
The use of rather contrasting, but non-aggressive tones – white (or pink) and red, as well as classic fonts – always emphasizes traditional preferences. However, there are “sharp moments” in the logo punch. This is a five-pointed star, and a special form of the logo’s base. In addition, the red color itself, which in the logo is contained in excess, creates a sense of movement, constant boiling and perfection. However, it is fair to note that the creators of the brand both in the logo and in their products were more inclined to classicism and security than to innovations and speed.
Designers of the TGB brand refused to make unnecessary complications and go with the complex symbols. Instead of the images filled with multiple meanings, only a special font was used. The only use of symbols is the color solution of the TGB logo. The brand name is in red, the outline is white, and the outer outline of the logo is black. Such a tri-color allowed creating a sufficient contrast (underlined by a triangular notch in the letter B), dynamics and a feeling of “double protection”.
The logo of TVS motors has a logo of a unique symbolic content. The main symbol of the brand was a leaping red horse. The fiery horse in Indian culture symbolizes unstoppable run, fantastic speed and at the same time – time in a global sense. Indeed, the sharp color contrast of the blue font and the red image of the horse pointing to the right of the viewer (that is, in the heraldic sense of the future) gives the TVS motors logo the internal – both compositional and symbolic – dynamics.
The central graphic element of the Aeon logo is chosen as the letter “A”, diagonally inscribed in a circle. They went with the oblique shape for the font, in order to support the idea of speed and swiftness. In turn, a circle filled with a red color in the center, with the letter “A” inscribed in it, simultaneously symbolizes the protection for the driver (helmet), and the safety of the construction as a whole. At the same time, the main characteristic of the brand, without a doubt, is movement, dynamics, speed.
Formally, Atlas Honda logo design uses more than a commonly used motif – a stylized winged object enclosed in a circle (or rather, into an oval). However, if you take a closer look, you can find, firstly, the rejection of smooth and clearly defined boundaries (and, therefore, a hint of the desire for innovation), and a full three-dimensional image in the center, made up of lines intersecting in three-dimensional space. The logo is a symbolic evidence of determination, elegance and a propensity to search for non-standard solutions specific to the brand.
Thanks to Japanese investors, in 8 years, the enterprise was reorganized and started releasing mopeds with a small volume of the engine. The SYM firm was created on its basis. In addition, the company became a partner of famous Korean HYUNDAI brand.
In 1978, SYM updated its production facilities by employing more than two hundred experts from different countries. With the help of Japanese investment, the company completely renewed its motorcycle technology range and got extensive sales markets. The quality of the Taiwanese scooters was fully appreciated in many countries around the world.
Nowadays SYM company occupies the first place in the domestic Taiwan market and has several factories of scooters and motorcycles manufacturing, which are extremely popular in the international market. In 1994, the company released about 5 million scooters.
The brand colors of the SYM brand were blue, red and white. Initially, SYM logo was an acronym for the brand, but later it was decided to introduce a corporate logo. There is a three-dimensional silvery figure, representing separate elements of the ball. The emblem was inscribed in a silver circle, which gave the three-dimensional design a two-dimensional completeness.
In fact, it was a bicycle, equipped with the Swiss-made “Cedel” engine. In 1902, Peugeot products acquired a specifically designed running gear with the vertically located engine, brakes on both wheels and own-designed propulsion system. In 1904, production was equipped with their own engine and could accelerate to 60 km / h. In 1912, the company gathered a motorcycle with a twin-engine, three-stage chain drive and PPC. In 1921, the company created a “Touring bike” with a 2-stroke engine.
In 1926, Peugeot made the first bikes of «Р» – «Р 101», «Р 102» and «Р 104» series. «Р 105» motorcycle model was released only to 1936. The basis of contemporary company`s politics was created in 1954 by «S55» and «S57» scooter models. Till 1978, the firm introduced the motocross and enduro bikes, and scooters were the main products of Peugeot. The firm releases about 200 thousand motor bicycles units per year. These comfortable and modern scooters are equipped with reliable power units from 50 to 500 “cubes.”