Adler logo: history, meaning, evolution

Adler  Info
Founded	1880
Merger	1957 (Trumpf-Adler)
Headquarters	Frankfurt am Main, Germany
Key people	Heinrich Kleyer
Parent	Grundig; later “Olivetti”

Obviously, the team that created the logo for Adler motorcycles were fans of classic heraldry. The two-color (blue and white) pattern with a typical (although slightly stylized) shield, as well as the easily legible key symbol (an eagle, which symbolizes speed and dignity), are the symbols of the Adler logo. It represents dignity that spans from history into the future, as well as speed and confidence.