Adler logo: history, meaning, evolution

Adler Logo

AdlerĀ Ā Info
Founded1880
Merger1957 (Trumpf-Adler)
HeadquartersFrankfurt am Main, Germany
Key peopleHeinrich Kleyer
ParentGrundig; later ā€œOlivettiā€

Obviously, the team that created the logo for Adler motor bikes were classic heraldry fans. The two-color (blue and white) pattern with a typical (although slightly stylized) shield, as well as the easily legible key symbol (an eagle, which symbolizes speed and dignity), are the ā€œlettersā€ of the adler logoā€™s symbolism. It is dignity, which comes through history and continues into future, as well as speed and confidence.

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