Adler logo: history, meaning, evolution

Adler Logo

Adler  Info
Merger1957 (Trumpf-Adler)
HeadquartersFrankfurt am Main, Germany
Key peopleHeinrich Kleyer
ParentGrundig; later “Olivetti”

Obviously, the team that created the logo for Adler motor bikes were classic heraldry fans. The two-color (blue and white) pattern with a typical (although slightly stylized) shield, as well as the easily legible key symbol (an eagle, which symbolizes speed and dignity), are the “letters” of the adler logo’s symbolism. It is dignity, which comes through history and continues into future, as well as speed and confidence.

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