|Founder||George Faizant (father)
Andre Faizant (son)
The AGF logo combines three colors – black, blue and red. This contrasting combination creates a sensation of motion. Although conspicuously asymmetric, the shape retains the dynamic, and the stylized ‘wing’ places extra emphasis on one of the brand’s main advantage incarnated in the agf logo – a mix of speed and softness (smoothed edge) and, consequently, a feeling of safety.