The Bartali logo has changed many times over its long history. The most interesting are two versions of the logo – calligraphic (the font designation of the brand, rising up at a slight angle) and the “urban”, more like a sign on the building, indicating the street and the house. The first version of the Bartali logo is presented in monochrome, the second is presented in a two-color version. And they both testify to the great attention the brand owners paid to the design. And also – to the tradition and classical solutions.