Devil logo

Devil Motorcycles Info
Founded	1953
defunct	1957
Headquarters	Bergamo, Italy
Key people	William Soncini

Originality, on the verge of recklessness - that’s how you can describe the Devil Motorcycles logo. The composition of the logo is formed around the central figure - a stylized image of the devil. The color solution with the prevalence of contrast between red and black colors underlines the specific brand idea. To its customers, the brand actually suggests “riding the devil”, which in translation can be interpreted as “a game with death.”