|Information about the company TVS motors|
|Founder||T. V. Sundaram Iyengar|
|Headquarters||Chennai , Tamil Nadu, India|
|Key people||Venu Srinivasan, Sudarshan venu|
|Parent||Sundaram – Clayton Limited|
The logo of TVS motors has a logo of a unique symbolic content. The main symbol of the brand was a leaping red horse. The fiery horse in Indian culture symbolizes unstoppable run, fantastic speed and at the same time – time in a global sense. Indeed, the sharp color contrast of the blue font and the red image of the horse pointing to the right of the viewer (that is, in the heraldic sense of the future) gives the TVS motors logo the internal – both compositional and symbolic – dynamics.