UM logo

UM Motorcycles Logo

UM Info
Foundedthe early 2000s
FounderOctavio Villegas Llano
HeadquartersMiami, United States


The brand logo UM is a three-dimensional volume design created with a minimum of funds. Quite bulky, the UM logo keeps the dynamics in itself, and even the contrast of blue and pink looks quite stylish, thanks to a compromise white in the middle. At a glance a single sharp corner is visible - in the center of the “M”, if you take a closer look, it is repeated in other elements, creating the necessary tension and swiftness.