Husqvarna logo
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| Information about the company Husqvarna | |
|---|---|
| Founded | 1903 |
| Headquarters | Mattighofen, Austria |
| Parent | Pierer Industrie AG KTM |
| Official website | www.husqvarna-motorcycles.com |
History of Husqvarna motorcycles and logo
«Husqvarna» is one of the largest and oldest companies of Swedish origin in the world. Many of us have used the product or at least once heard about this brand. What does this group company produce? Husqvarna offers a wide and growing range of following products: saws, lawn mowers, all sorts of garden equipment, tools for the construction industry and stone cutting, tillers, motorcycles, blowers, guns, snow tools, and so on. The company, founded in 1689, was originally conceived as a small arms company designed to meet the needs of the royal court.
In addition to its own brand, the company also owns a number of other world-known brands: «Gardena», «McCulloch», «Diamant Boart», «Weedeater», «Dixon». Furthermore, “Husqvarna” has a number of “local” Scandinavian brands: «Zenoah», «Bluebird», «Klippo», «Flymo». The motorcycle business has been separate since 1987; today it belongs to the Austrian KTM group.
For the majority of people, the company «Husqvarna» is associated, in particular with the production of motorcycles. Although, the formation of the company as the manufacturer of motorcycles began in 1903 when the future leader of the world scale only began his career with the manufacture of bicycles. But for a lot of people, this brand and its motorcycles are associated exclusively with a series of victories in international competitions in motocross in the 60’s and 80’s. The year 1957 was marked with a breakthrough in the world of motorcycles and a start of a new an era in the company’s development history. The period of the 60’s — 70’s became the most successful for “Husqvarna”. In particular, during this period, the company began to produce new models of motorcycles and became a leader in the world export market.
Since 2007, after signing the agreement between a group of «Husqvarna AB» and group company «BMW», the latter gained the right to use the «Husqvarna» brand for motorcycles. Attention should be drawn to the changes that happened with the company’s logo since its foundation. Its modern equivalent is a little different from his “forefather”, — the first company logo. Initially, the logo was a hallmark placed on the muskets of that time symbolizing “the sight over the barrel”.
The current «Husqvarna» company logo identifies this group company, primarily as a weapons manufacturer (because initially, the factory was created for this purpose). The modern logo is incredibly similar to the first company logo. It is made in the form of the barrel of a sight musket, a sample of the second half of the seventeenth century. However, unlike the old analog, the new one shows the letter “H” in “the sight” — the first letter of the company name, and below under the picture (or right of it) a Latin inscription — the name of the company. The idea of a modern logo is to show the buyer that the company is always looking forward.
Husqvarna logo evolution
- 1689 – the gun-maker’s hallmark. Husqvarna started as a weapons factory in Sweden. Its hallmark stamped on muskets showed the view along the barrel to the front sight.
- 1903 – first motorcycle. The same factory mark followed the company into bicycles and, from 1903, motorcycles.
- 20th century – the “H” in the sight. The emblem was redrawn with a letter H under the sight, making it read as both a gun sight and the brand initial.
- Today – two companies, one symbol. The Husqvarna Group (chainsaws, garden tools) and Husqvarna Motorcycles both use the emblem. The motorcycle brand has been owned by Cagiva (1987–2007), BMW (2007–2013) and, since 2013, the Austrian KTM group.
What does the Husqvarna logo mean?
Many people see a crown on top of an “H”. Husqvarna’s own explanation is different: the symbol is the view through a rifle sight over the barrel – a reminder of the gunsmithing roots. The company also says the modern version means it “keeps the future in sight”. The crown reading is popular because the factory once supplied the Swedish crown, but the official meaning is the sight.
Husqvarna motorcycle logo colors
Modern Husqvarna motorcycles use the emblem in white or dark navy with yellow and blue accents, close to the Swedish flag colors. This separates them from the orange KTM bikes they share platforms with.
FAQ
Is the Husqvarna logo a crown? It looks like one, but officially it is a gun sight over a barrel.
Who owns Husqvarna motorcycles? The KTM group (Pierer Mobility) since 2013; the chainsaw and garden-tool business is a separate Swedish company.
