Italika logo
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| Italika Info | |
|---|---|
| Founded | 1 November 2004 |
| Founder | Ricardo Salinas Pliego |
| Headquarters | Toluca, State of Mexico, Mexico |
| Website | italika.mx |
History of Italika
Italika is a Mexican motorcycle brand founded by businessman Ricardo Salinas Pliego on 1 November 2004. It is the best-selling motorcycle brand in Mexico, with more than eight million customers, and also sells in Guatemala and Honduras.
In 2008 Italika opened an assembly plant in Toluca, State of Mexico, with capacity for 760,000 motorcycles a year; a second plant operates in Tlalpan, Mexico City. The company sold its millionth motorcycle on 23 March 2011 and passed two million by 2014. In 2016 it launched its first fully electric model and the Italika Racing platform for young riders. Italika motorcycles are sold through Elektra stores, the brand’s own dealers and online.
The Italika logo
The Italika logo is the name in slanted blue capital letters between horizontal speed lines, with the slogan “Siéntela, vívela, manéjala” (“Feel it, live it, ride it”) underneath.