NIU logo
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| NIU Info | |
|---|---|
| Founded | 2014 |
| Founders | Li Yinan, Token Yilin Hu |
| Headquarters | Beijing, China |
| Website | niu.com |
History of NIU
Niu Technologies, styled NIU, is a Chinese maker of smart electric two-wheelers: scooters, mopeds, electric motorcycles, e-bikes and kick-scooters. It was founded in 2014 by Li Yinan, a former chief technology officer of Baidu, and Token Yilin Hu. The first Niu scooters were crowdfunded.
NIU stood out by using lithium-ion batteries instead of the cheaper lead-acid batteries common in Chinese e-scooters at the time, and by connecting its vehicles to apps that track rides and battery life. The company listed on NASDAQ in 2018 under the ticker NIU.
The NIU logo
The NIU logo is red: a symbol in the shape of a bull’s head with horns, since “niu” means “ox” in Chinese, followed by the letters “niu” in rounded lowercase.
