Lambretta logo
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| Lambretta Info | |
|---|---|
| Founded | 1947 |
| Founder | Ferdinando Innocenti |
| Headquarters | Lambrate, Milan, Italy |
| Manufacturer | Innocenti |
| Website | lambretta.com |
History of Lambretta
Lambretta was a brand of motor scooters made in Milan by Innocenti. Ferdinando Innocenti had moved his steel-tubing business to Milan in 1931. The factory was heavily bombed during World War II, and after the war Innocenti turned to scooters. The first Lambretta appeared in 1947.
The name comes from Lambrate, the Milan suburb named after the river Lambro, where the factory stood. Lambretta scooters were also built under licence by NSU in Germany, Fenwick in France, Serveta in Spain, API in India, Siambretta in Argentina and others.
In 1972 the Indian government bought the machinery of the Milan factory and founded Scooters India Limited to keep making Lambretta scooters. Today the international trademark belongs to Innocenti S.A. in Lugano, Switzerland, which licenses the brand. It has no direct connection to the original manufacturer.
The Lambretta logo
The logo is the word “lambretta” in heavy red lowercase letters joined by a line at the top and bottom.
