Velocette logo
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| Velocette Info | |
|---|---|
| Founded | 1904 |
| Founder | John Goodman (Johannes Gütgemann) |
| Defunct | 1971 |
| Headquarters | Hall Green, Birmingham, England |
History of Velocette
Velocette was the range of motorcycles made by Veloce Ltd in Hall Green, Birmingham. The business grew out of Taylor, Gue Co Ltd, founded in 1896 by John Goodman (born Johannes Gütgemann) and William Gue to make cycle frames and parts. Work on powered vehicles started in 1904.
Velocette stayed a small, family-owned firm, yet it sold almost as many hand-built motorcycles as the mass-produced machines of BSA and Norton. From the mid-1920s to the 1950s it was a constant force in racing, winning the 350 cc World Championship in 1949 and 1950.
The company patented ideas that are common on motorcycles today, including the positive-stop foot gear change and swinging-arm rear suspension with hydraulic dampers. After a gradual decline in the late 1960s, Velocette closed in February 1971.
The Velocette logo
The Velocette logo is the name written in flowing red-brown script, with a long underline sweeping back from the final letters.
